The WC Commercial group held a 72-hour film festival for Windows 7 in Seattle last week. 17 film teams in the Seattle area competed.  Rules were to create a 30 second to 2 minute film, targeted to IT Pros. 

Each team picked a different genre from a hat (e.g. Comedy, Music, Parkour, Blast from the Past, etc.), and they had to include the following in their film:

1) A character called “CIO Wiggins”
2) A line of dialog “The guys in IT are going to like this”
3) Mention “Windows 7”

Check out the results: 
http://www.youtube.com/user/Win7FilmFest

My Favorite: Installation
http://www.youtube.com/user/Win7FilmFest#p/u/0/mxtG6s9B3rY